5 Recommendations for Facebook Contests & Competitions

I just finished reading a new report on Facebook for Business. Facebook is changing so fast but these tips for local business I thought were great reminders of how to build engagement in your Facebook strategy.  For more information Sign up for a Free report in the side bar.

5 Recommendations for Facebook Contests & Competitions

Make a Targeted Plan

1. Establish Broad Appeal

Make sure to offer prizes that many prospects would be interesting in winning.

Don’t restrict the contest by promoting an obscure item or service that might only interest a small segment of the audience.

2. Be creative

Originality, creativeness and nerve are going to help the promotion stand out. A boring promotion will probably have boring results. Put yourself in the mindset of your target market while they are using Facebook. What potential reward would get them to sit up and take notice?

3. Strive for simplicity

Keep the promotion both clean and simple. Extravagant visuals and complicated contest rules will overwhelm your audience, possibly losing you potential applicants. Entering a contest online should be easy, quick and fun. Keep this in mind throughout the implementation of your promotion.

4. Go multi channel

Cross promote your contest through other platforms available to your brand. Share it on your website, through email marketing, print ads, word of mouth, on TV, on the radio, on YouTube, Twitter, LinkedIn or any other platform you deem appropriate, including Facebook ads themselves.

5. Be timely

Seasonality and timing are important aspects of Facebook

promotions. Try to anticipate what is on the minds of your

target market right now and don’t drag things out. If the

contest is too short it may never reach enough leverage among

interested audiences and fail, yet if it goes on too long fans will

lose interest and forget what they have entered. Determine a

balanced time frame for your campaign, giving it enough time

to attract buzz while also maintaining its relevance.


Innovation is an organizational imperative in the new economy

The RGJ business columnist Steve Ceroke posted these tips this week about business in Nevada and its new future.  I think the insights Steve shares are spot on.  Innovation and creativity are required elements in all business moving forward. Marketing you business in todays economy to todays educated and distracted consumer requires nimbleness.  Enjoy Steves tips.  Then send me some of your tips for growing business in the new Nevada Economy.

Here are a few things to consider when developing your growth strategy:

Measure effectiveness: Make sure you have technology management tools in place to measure the effectiveness of changes that you make in your business. As you implement new strategies and monitor performance metrics, this will provide insight into the effects generated by these activities.

Generate internal change: Innovative concepts come from questioning each phase of your operation. Senior management must be committed to monitoring and evaluating operations while incentivizing employees to produce change. Employees will respond to the opportunity to learn new skills and expand their competencies.

Create new ideas: New ideas and processes will be necessary, whether you capitalize on new markets, add new technology or introduce convenient solutions to changing needs. Make sure you have the systems and methodology in place to evaluate and implement new ideas in a systematic way while measuring the results.

Innovation is an organizational imperative in the new economy. Consumer preferences are changing, business is more competitive and technology is revolutionizing the way we interact. The new normal will require business owners and managers to adapt, evolve and grow. The benefit will be faster business growth, happier employees and exciting new opportunities.Steve Cerocke is founder/president of IQ Systems Inc. of Reno.

via Steve Cerocke: Companies must innovate to continue to grow | Reno Gazette-Journal | rgj.com.

Celebration of Life at Carson High School

This tragedy in our community I pray will bring strength to our students, and a clear vision of the importance of each and every minute that parents get to spend with their children.  Hug your child today and tell them you love them!

Celebration of Life at Carson High School on SaturdayThursday, April 14, 2011 – 10:32pmA “Celebration of Life” community service will be held at Carson High School on Saturday, April 16, beginning at noon to honor students Keegan Aiazzi and Stephen Anderson.Lunch will be provided following the ceremony and has been donated by the generosity of the community. Family members wish to thank the Carson City community for their kindness during this trying time.Keegan and Stephen died April 9 while with a group of divers off the coast of Monterey Bay.

via Carson City Nevada News – Carson Now | Your one stop for Carson City news.

Sandoval says no to ‘sin’ taxes; wants merit among his policies

The Nevada State Capitol in Carson City

Image via Wikipedia

Sandoval says no to ‘sin’ taxes; wants merit among his policies

Tuesday, April 12, 2011 – 1:07pm

By Sean Whaley / Nevada News Bureau CARSON CITY – Gov. Brian Sandoval said today the Legislature should take up the policy initiatives he has proposed in his budget and State of the State address based on their own merits, and not be used in trade for negotiations on fee or tax increases.

via Carson City Nevada News – Carson Now | Your one stop for Carson City news.

This guy is really starting to win me over. I love that he has stood behind his convictions and promises to date. I hope that his plan has a happy ending for Nevada.