About

I’ve spent much of my professional life working in the spaces where things are changing — where businesses, media, and communities are evolving faster than the language around them. I tend to be most engaged when the path forward isn’t fully clear, but the need to move thoughtfully is obvious.

My background spans print media, sales development, marketing, content creation, and long-form storytelling. Over time, those experiences shaped how I see my work — not as a collection of tactics, but as an ongoing effort to understand people: how they pay attention, how they build trust, and how they connect with ideas, stories, and each other.

I’ve worked closely with small business owners, creative teams, and organizations navigating shifts in audience behavior, platforms, and direction. In many of those conversations, I’ve found that growth stalls not because of a lack of effort, but because of misalignment — between message and audience, belief and behavior, intention and execution. Helping surface and resolve those gaps has been a consistent part of my work.

Story plays a central role in how I approach these challenges. Not as branding language or marketing polish, but as orientation — a way to clarify what matters, where momentum lives, and what comes next. Whether through writing, podcasting, or collaborative media projects, I focus on creating space for thoughtful movement rather than rushed solutions.

I’m drawn to long-term relationships, meaningful conversations, and work that values curiosity over certainty. Much of what I do lives at the intersection of strategy, creativity, and listening — especially during moments of transition.

A Note on How I Work

I’m not particularly interested in forcing outcomes or prescribing one-size-fits-all answers. I pay attention to context, people, and timing. I ask questions. I listen closely. And I work best alongside those who are willing to think clearly, move deliberately, and stay connected to what feels true as things change.

Outside the Work

When I’m not writing, recording, or collaborating on media projects, much of my life is shaped by place — landscapes, communities, and the slower rhythms that come from spending time outdoors. That sense of place and perspective often finds its way back into my work, informing how I think about connection, attention, and story.