Athletes / Stars and Social Media

Hines Ward blocks for Rashard Mendenhall

Image via Wikipedia

This week has been very interesting for me in following news on several athletes which have found themselves in trouble using social media.  R. Mendenhall of the Steelers is probably the one that most are familiar with this week, with his commits on Bin Ladin which cost him thousands of fans, endorsement deals etc…

But there are several others. It has me thinking, will social media eventually lose out to traditional media because of its dangers to the rich and famous?

A with most things Social Media could easily drive personal name value for all Rich, Famous, Talented, to the point where they make even bigger profits on their names, so I see why social media would be attractive.

However, In the past year we have seen multiple cases where social media has crippled or harmed someones reputation because they put an honest opinion out for the world to see in social media.  We have become a society where honesty is not valued and respected but is something to be torn down and ridiculed when it deals with the lives of our rich and famous.

Rashard Mendenhall, spoke his mind honestly, we might disagree with him, but does that give us the right to destroy him? Because he is rich and famous is our jealousy clouding our better judgement, and are we tearing down a man, not because of his opinions but because we see opportunity to make ourselves feel more valued?

At times I admit I hear of Athletes or Movie Star tweets and think what a fool they are to opening there thoughts to the world to see. Often, I think they are brilliant and understand that even bad press can build value in their brand. And let’s not kid ourselves here, this is all about branding and value of brands. With the incredible incomes athletes and movie stars can make every thing they do is about brand. So they have some responsibility to take in knowing every word they display and every reaction they have is influencing the value of their brand.

So back to my question, will social media eventually lose ground, because the risk of Brand Value losses is too great when left to the viral nature of the web? Or will Social media become a forum of false statements and opinions in order to deceive a public opinion to favor the brand value? Will Social Media become what Fox News is and only serve their purpose and agendas to their select audience?

I would love to hear your opinion on this? What is the Future of our Social Voice?

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Say it with Me: Social Media is Part of Marketing | Social Media Today

I read a great blog today written by Wendy Bryant, on Social Media Today blog post. She was discussing her feelings on Social Media and the word a lot of business owners and managers forget in that statement “Marketing”.  The summary below I believe sums up all the hype better than anything I have read to date. Maybe because like so many others she is not selling me anything, she is trying to offer good sound advice. Great work Wendy

What’s the lesson here? Human connection. This brand did not solve my problem online; they took it offline and used good old, fashioned customer service. They wowed me. I felt appreciated and my faith in that brand was restored. Remember, you are on social to connect, connect and re-connect. It’s going to be good and bad. Be prepared. Be willing to acknowledge your mistakes, fix problems and help your clients. That’s what every business does: makes their customers happy. I don’t care if you’re a B2B or B2C company—get over it. We all have customers and we all have to make them happy.

Back to my opening comment, social media is part of the marketing mix. Say that with me.

Once you start thinking about social media this way your perspective will change. I agree with Doug Stephens of Retail Prophet, social media won’t save your business. You’ve got to look deep inside your company and figure out what’s right for you. If your brand is suffering fix it. Social media isn’t going to fix it. Social media doesn’t replace all your traditional media; it enhances, enriches and connects you in a way you’ve never been connected before. Get ready because it’s not going away and will continue to evolve.

via Say it with Me: Social Media is Part of Marketing | Social Media Today.

5 Recommendations for Facebook Contests & Competitions

I just finished reading a new report on Facebook for Business. Facebook is changing so fast but these tips for local business I thought were great reminders of how to build engagement in your Facebook strategy.  For more information Sign up for a Free report in the side bar.

5 Recommendations for Facebook Contests & Competitions

Make a Targeted Plan

1. Establish Broad Appeal

Make sure to offer prizes that many prospects would be interesting in winning.

Don’t restrict the contest by promoting an obscure item or service that might only interest a small segment of the audience.

2. Be creative

Originality, creativeness and nerve are going to help the promotion stand out. A boring promotion will probably have boring results. Put yourself in the mindset of your target market while they are using Facebook. What potential reward would get them to sit up and take notice?

3. Strive for simplicity

Keep the promotion both clean and simple. Extravagant visuals and complicated contest rules will overwhelm your audience, possibly losing you potential applicants. Entering a contest online should be easy, quick and fun. Keep this in mind throughout the implementation of your promotion.

4. Go multi channel

Cross promote your contest through other platforms available to your brand. Share it on your website, through email marketing, print ads, word of mouth, on TV, on the radio, on YouTube, Twitter, LinkedIn or any other platform you deem appropriate, including Facebook ads themselves.

5. Be timely

Seasonality and timing are important aspects of Facebook

promotions. Try to anticipate what is on the minds of your

target market right now and don’t drag things out. If the

contest is too short it may never reach enough leverage among

interested audiences and fail, yet if it goes on too long fans will

lose interest and forget what they have entered. Determine a

balanced time frame for your campaign, giving it enough time

to attract buzz while also maintaining its relevance.