Online Marketing is all the craze. However most local businesses just are spending a lot of time and effort on social media that does not return the investment. Engagement in social media is crucial and until a company invests in that engagement with their consumer they will not recognize the success they are looking for in their campaigns.
Article this morning in the RGJ from Chuck McCumber at UNR discusses services that UNR offers for local business to help understand and apply a social media strategy. Give it a read.
Many companies have changed their marketing campaigns to include social media and interactive websites, taking advantage of nearly free advertising tools and focusing on the two largest referral sources — Google and your friends.The tools are available, but many businesses dont have the knowledge to build or use them effectively. That comes with practice. We found we could advise our clients on the importance of using these tools, but we didnt get sustained traction if they werent engaging in the strategies themselves.So, we developed a Digital Marketing Workshop to teach the basics and give people hands-on experience. Offered quarterly find it on the Business Training Calendar at http://www.nsbdc.org, the workshop covers the process of purchasing a domain name and hosting and building a website. We assist in integrating social media profiles and building content that will drive traffic.