Facebook Promotions Made Easy.

ShortStack APP

ShortStack App for Facebook Promotions

I just finished a webinar on making Facebook Promotions. I have promoted this company before but was so excited about this tool I had to write another quick tip on Facebook Promotions. The Company Shortstack based out of Northern Nevada has developed an easy to use promotion and I-Frame tool that I believe everyone could run and use with little to no training.

Their tool event comes with Data base management if you are willing to pay a small monthly service charge.  They have Free services and if you are a small business looking to find less than 2500 fans locally you can use their service for under $10 a month.

Check out their Facebook page at http://www.facebook.com/shortstacklab

Facebook is becoming easier for businesses to use everyday. And companies such as ShortStack are leading the way.

Have fun designing and promoting.

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Draft your Marketing Team

ESPN's broadcast set for the 2009 National Foo...

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One of my favorite sports events will take place in less than a week, The NFL Draft.  As I sit here today wondering if my team will trade up to get that special player or draft safe and stay on the path laid out before it, I started building an idea for this Blog.

What if all the marketing tools and vehicles were laid out before you in a draft format and you and your competitors had to draft your marketing tools and team?   Which tools and resources would be crucial for you to draft a winning team and strategy for your run to success.  Ok this is not going to be one of those top five lists that fits everyone. But Maybe you can find some fun and humor in thinking outside the box for  a minute.

So here are the rules:

You and your top four competitors have to draft from the same pool of Marketing Tools and vehicles to market your company’s website.  You Get the first pick but assume your competitors think similarly to you and they get your next three top tools. You get the fourth pick ect  until all the tools are gone. Want to give it a go? 

Here is your list of Draft Prospects:

  1. Facebook Page
  2. Facebook PPC
  3. Twitter
  4. LinkedIn
  5. YouTube
  6. Vertical Response
  7. Constant Contact
  8. Television
  9. Cable
  10. Radio
  11. Newspaper
  12. Magazine
  13. Groupon
  14. Living social
  15. Web Directories
  16. Yext Tags
  17. Blog
  18. White Papers
  19. Direct Mail (Bulk)
  20. Direct Mail Postcards
  21. Direct Mail Variable Data
  22. PURLS ( Personalized URL)
  23. Mobile Web
  24. Mobile App
  25. SMS TEXT Marketing
  26. Mobile ADS
  27. WEB ADS (320 x 260 etc…)
  28. Links
  29. Craigslist
  30. Google Ad words
  31. Yahoo  Life engine ads
  32. Tradeshows

Ok that is the list for this Draft.  You can’t have everything.  Your job is to pick eight vehicles for your marketing plan. Once again to play fairly you must assume your list is identical to your competitors so you only get a pick every four selections (1,5,9,13,17,21,25,29)

So what is your Draft board look like.

Here is mine without explanation :

1)Blog

2)Facebook PPC

3) SMS TEXT marketing

4) Direct Mail Post Cards

5)Yext Tags

6)Newspaper

7)Web Ads

8)Web Directories

Ok send me your draft list – lets see your strategy.  Have some fun.

Say it with Me: Social Media is Part of Marketing | Social Media Today

I read a great blog today written by Wendy Bryant, on Social Media Today blog post. She was discussing her feelings on Social Media and the word a lot of business owners and managers forget in that statement “Marketing”.  The summary below I believe sums up all the hype better than anything I have read to date. Maybe because like so many others she is not selling me anything, she is trying to offer good sound advice. Great work Wendy

What’s the lesson here? Human connection. This brand did not solve my problem online; they took it offline and used good old, fashioned customer service. They wowed me. I felt appreciated and my faith in that brand was restored. Remember, you are on social to connect, connect and re-connect. It’s going to be good and bad. Be prepared. Be willing to acknowledge your mistakes, fix problems and help your clients. That’s what every business does: makes their customers happy. I don’t care if you’re a B2B or B2C company—get over it. We all have customers and we all have to make them happy.

Back to my opening comment, social media is part of the marketing mix. Say that with me.

Once you start thinking about social media this way your perspective will change. I agree with Doug Stephens of Retail Prophet, social media won’t save your business. You’ve got to look deep inside your company and figure out what’s right for you. If your brand is suffering fix it. Social media isn’t going to fix it. Social media doesn’t replace all your traditional media; it enhances, enriches and connects you in a way you’ve never been connected before. Get ready because it’s not going away and will continue to evolve.

via Say it with Me: Social Media is Part of Marketing | Social Media Today.

Online marketing is inexpensive way to build customer base | Reno Gazette-Journal | rgj.com

Online Marketing is all the craze. However most local businesses just are spending a lot of time and effort on social media that does not return the investment. Engagement in social media is crucial and until a company invests in that engagement with their consumer they will not recognize the success they are looking for in their campaigns.

Article this morning in the RGJ from Chuck McCumber at UNR discusses services that UNR offers for local business to help understand and apply a social media strategy. Give it a read.

Many companies have changed their marketing campaigns to include social media and interactive websites, taking advantage of nearly free advertising tools and focusing on the two largest referral sources — Google and your friends.The tools are available, but many businesses dont have the knowledge to build or use them effectively. That comes with practice. We found we could advise our clients on the importance of using these tools, but we didnt get sustained traction if they werent engaging in the strategies themselves.So, we developed a Digital Marketing Workshop to teach the basics and give people hands-on experience. Offered quarterly find it on the Business Training Calendar at http://www.nsbdc.org, the workshop covers the process of purchasing a domain name and hosting and building a website. We assist in integrating social media profiles and building content that will drive traffic.

via Chuck McCumber, UNR: Online marketing is inexpensive way to build customer base | Reno Gazette-Journal | rgj.com.

5 Recommendations for Facebook Contests & Competitions

I just finished reading a new report on Facebook for Business. Facebook is changing so fast but these tips for local business I thought were great reminders of how to build engagement in your Facebook strategy.  For more information Sign up for a Free report in the side bar.

5 Recommendations for Facebook Contests & Competitions

Make a Targeted Plan

1. Establish Broad Appeal

Make sure to offer prizes that many prospects would be interesting in winning.

Don’t restrict the contest by promoting an obscure item or service that might only interest a small segment of the audience.

2. Be creative

Originality, creativeness and nerve are going to help the promotion stand out. A boring promotion will probably have boring results. Put yourself in the mindset of your target market while they are using Facebook. What potential reward would get them to sit up and take notice?

3. Strive for simplicity

Keep the promotion both clean and simple. Extravagant visuals and complicated contest rules will overwhelm your audience, possibly losing you potential applicants. Entering a contest online should be easy, quick and fun. Keep this in mind throughout the implementation of your promotion.

4. Go multi channel

Cross promote your contest through other platforms available to your brand. Share it on your website, through email marketing, print ads, word of mouth, on TV, on the radio, on YouTube, Twitter, LinkedIn or any other platform you deem appropriate, including Facebook ads themselves.

5. Be timely

Seasonality and timing are important aspects of Facebook

promotions. Try to anticipate what is on the minds of your

target market right now and don’t drag things out. If the

contest is too short it may never reach enough leverage among

interested audiences and fail, yet if it goes on too long fans will

lose interest and forget what they have entered. Determine a

balanced time frame for your campaign, giving it enough time

to attract buzz while also maintaining its relevance.