Draft your Marketing Team


ESPN's broadcast set for the 2009 National Foo...

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One of my favorite sports events will take place in less than a week, The NFL Draft.  As I sit here today wondering if my team will trade up to get that special player or draft safe and stay on the path laid out before it, I started building an idea for this Blog.

What if all the marketing tools and vehicles were laid out before you in a draft format and you and your competitors had to draft your marketing tools and team?   Which tools and resources would be crucial for you to draft a winning team and strategy for your run to success.  Ok this is not going to be one of those top five lists that fits everyone. But Maybe you can find some fun and humor in thinking outside the box for  a minute.

So here are the rules:

You and your top four competitors have to draft from the same pool of Marketing Tools and vehicles to market your company’s website.  You Get the first pick but assume your competitors think similarly to you and they get your next three top tools. You get the fourth pick ect  until all the tools are gone. Want to give it a go? 

Here is your list of Draft Prospects:

  1. Facebook Page
  2. Facebook PPC
  3. Twitter
  4. LinkedIn
  5. YouTube
  6. Vertical Response
  7. Constant Contact
  8. Television
  9. Cable
  10. Radio
  11. Newspaper
  12. Magazine
  13. Groupon
  14. Living social
  15. Web Directories
  16. Yext Tags
  17. Blog
  18. White Papers
  19. Direct Mail (Bulk)
  20. Direct Mail Postcards
  21. Direct Mail Variable Data
  22. PURLS ( Personalized URL)
  23. Mobile Web
  24. Mobile App
  25. SMS TEXT Marketing
  26. Mobile ADS
  27. WEB ADS (320 x 260 etc…)
  28. Links
  29. Craigslist
  30. Google Ad words
  31. Yahoo  Life engine ads
  32. Tradeshows

Ok that is the list for this Draft.  You can’t have everything.  Your job is to pick eight vehicles for your marketing plan. Once again to play fairly you must assume your list is identical to your competitors so you only get a pick every four selections (1,5,9,13,17,21,25,29)

So what is your Draft board look like.

Here is mine without explanation :

1)Blog

2)Facebook PPC

3) SMS TEXT marketing

4) Direct Mail Post Cards

5)Yext Tags

6)Newspaper

7)Web Ads

8)Web Directories

Ok send me your draft list – lets see your strategy.  Have some fun.

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