One of my favorite sports events will take place in less than a week, The NFL Draft.  As I sit here today wondering if my team will trade up to get that special player or draft safe and stay on the path laid out before it, I started building an idea for this Blog.

What if all the marketing tools and vehicles were laid out before you in a draft format and you and your competitors had to draft your marketing tools and team?   Which tools and resources would be crucial for you to draft a winning team and strategy for your run to success.  Ok this is not going to be one of those top five lists that fits everyone. But Maybe you can find some fun and humor in thinking outside the box for  a minute.

So here are the rules:

You and your top four competitors have to draft from the same pool of Marketing Tools and vehicles to market your company’s website.  You Get the first pick but assume your competitors think similarly to you and they get your next three top tools. You get the fourth pick ect  until all the tools are gone. Want to give it a go? 

Here is your list of Draft Prospects:

1. Facebook Page
2. Facebook PPC
3. Twitter
4. LinkedIn
5. YouTube
6. Vertical Response
7. Constant Contact
8. Television
9. Cable
10. Radio
11. Newspaper
12. Magazine
13. Groupon
14. Living social
15. Web Directories
16. Yext Tags
17. Blog
18. White Papers
19. Direct Mail (Bulk)
20. Direct Mail Postcards
21. Direct Mail Variable Data
22. PURLS ( Personalized URL)
23. Mobile Web
24. Mobile App
25. SMS TEXT Marketing
26. Mobile ADS
27. WEB ADS (320 x 260 etc…)
28. Links
29. Craigslist
30. Google Ad words
31. Yahoo  Life engine ads
32. Tradeshows

Ok that is the list for this Draft.  You can’t have everything.  Your job is to pick eight vehicles for your marketing plan. Once again to play fairly you must assume your list is identical to your competitors so you only get a pick every four selections (1,5,9,13,17,21,25,29)

So what is your Draft board look like.

Here is mine without explanation :

1)Blog

2)Facebook PPC

3) SMS TEXT marketing

4) Direct Mail Post Cards

5)Yext Tags

6)Newspaper

7)Web Ads

8)Web Directories

Ok send me your draft list – lets see your strategy.  Have some fun.

Related Articles

• 2011 NFL Mock Draft: Mel Kiper vs. Todd McShay, Who Got It Right? (bleacherreport.com)
• 2011 NFL Mock Draft: Comparing Expert Mocks from Around the Web (bleacherreport.com)